Tech companies worldwide have spent much of this year tightening costs, slowing hiring and restructuring teams.
Apple — which had so far avoided the sweeping layoffs seen across Silicon Valley — has now undertaken targeted cuts within its sales division. According to a Reuters report published on Monday, Apple said it is reducing roles across its sales teams as part of an effort to strengthen how it engages with customers. The company emphasised that the layoffs affect only a small number of employees and that it continues to hire in other areas. Impacted staff will also have the opportunity to apply for other roles within the organisation.
Bloomberg, which first reported the development, said the cuts include account managers responsible for large enterprise clients, educational institutions and government agencies. Employees at Apple’s briefing centres — where the company hosts product demonstrations for enterprise customers — were also affected.
One of the most significant reductions came within Apple’s government sales team, which works with agencies such as the US Defense Department and the Justice Department. According to Bloomberg, the team had already been navigating a challenging environment following the 43-day US government shutdown and budget cuts implemented by the Department of Government Efficiency (DOGE).
Apple has not disclosed the number of employees impacted or the locations where the layoffs occurred.
The move comes as several major US corporations resume workforce reductions. In recent weeks, companies including Verizon, Synopsys and IBM have announced fresh rounds of layoffs amid slower growth and a cautious spending backdrop.
While Apple has avoided large-scale layoffs seen elsewhere in the tech sector, the latest cuts signal mounting pressure on the industry to streamline operations and maintain cost discipline in an uncertain economic climate.
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